Leadership and Management Innovation - Digital Marketing Concentration
Bachelor of Applied Science
Career Prospects
Interested in this program of study? Learn more about South Florida's employment picture and explore career options when you pursue additional studies in this area.
Job roles related to this area of study include:
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
20,148 Market Research Analysts and Marketing Specialists are currently employed in a 50 mile radius from Miami. This number is expected to increase by 6.7% over the next four years.
Analyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.
19,935 Project Management Specialists are currently employed in a 50 mile radius from Miami. This number is expected to increase by 3.9% over the next four years.
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
2,726 Advertising Sales Agents are currently employed in a 50 mile radius from Miami. This number is expected to decrease by 2.3% over the next four years.
